Shades by Shan JCPenney Launch Event

Shades by Shan is a bay area founded beauty brand by Shan Berries. They recently had their JCPenney Launch event so you can now find their full range of products at a JCPenney location near you.

I found out about the event through EventBrite and immediately got a ticket to attend.

The set up of the event was beautiful. there were balloons, a DJ, two photo booths and a line of people wrapped around the beauty section of the JCPenney.

The team was very kind and gave the first 100 a gift bag full of goodies.

After a wait of 45 minutes, and a slow moving line we were allowed to enter. The founders, JCPenney representative who facilitated the deal, and Mama Berry herself gave a speech and cut the ribbon.

There was also a giveaway from the foundation the Shades by Shan Team started – The Mamaberries Foundation which supports single parents. The give away of $2500 was to a very deserving community member who lost her brother, cared for her elderly family members, and was impacted by covid at her work place.

After this, there was the unveiling of the window display and make up stand at JCPenney. then attendees were allowed to mix and mingle, do some shopping, use the photo booths, and get both hair and makeup styled by JCPenney and Shades by Shan associates. They also had Samba dancers for entertainment.

I did decide to support the brand and bought almost $300 worth of products to review later. I got an eyeshadow palette, 2 lip kits, the simmer collection, a lipstick, a lipgloss, and a blush palette. I wanted to get their contour palette, but unfortunately it was to light for me.

All in all, I had a pretty good time and I’m looking forward to reviewing the products.

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